Superseding China, Bajaj Allianz Life Insurance breaks GUINNESS WORLD RECORDS title at Plankathon
Bajaj Allianz Life Insurance, one of India’s leading private life insurers, created history by breaking the Guinness World Records title for ‘Most number of
people holding the abdominal plank position. 4,454 people held the plank for a minute
at the Bajaj Allianz Life Plankathon event held in Jawaharlal Nehru Stadium Delhi
today. The company achieved this feat by beating the earlier record of 3,118 held by China.
Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance, on the world
record, said, “The Plankathon initiative reflects our commitment to enable good health and
holistic fitness. #PlankToThank movement anchored and conceived to express gratitude towards
the Armed Forces – our real heroes, has garnered an overwhelming response and massive
participation across India. Healthier and happier Indians are the best insurance of India’s life
Kapil Dev, Captain of India’s first ODI world cup winning team, said, “I congratulate Bajaj
Allianz Life Insurance for taking up the initiative to encourage fitness and, uniquely, leverage the
platform to demonstrate gratitude for our real heroes. I look forward to many joining the Plank
movement and embracing holistic fitness for oneself, their loved ones, and India.”
The new world record set at the current third edition of the Plankathon event is part of company’s
#PlankToThank initiative that commenced on 1 July 2022. On the occasion of Azadi Ka Amrit
Mahotsav celebrations, to demonstrate gratitude for Indian Armed Forces, the company invited
sharing of planking videos or pictures on social media platforms. The company made a monetary
contribution towards facilitating entrepreneurship amongst ex-servicemen. The
implementation of the reskilling program, which encompasses providing technical skills, business
mentoring, and access to capital, will be done in collaboration with iCreate India.
To promote fitness, the company has been conducting the unique, high-engaging Plank initiative
since 2018, contributing to societal causes in collaboration with relevant partners.
The first edition, #36SecPlankChallenge was linked to curing heart disorders amongst
economically disadvantaged kids in association with Hrudaya Foundation. The first edition of
Plankton was conducted in Pune in November 2018, with Shilpa Shetty as its event
ambassador. The second edition, #PlankForIndia, supported the young Indian Olympians in
association with OGQ. The second edition was conducted on 26th January 2020 in Mumbai, which had Anil Kapoor as its event ambassador.